In October, the total retail sales of consumer goods reached 1,893.4 billion yuan, up by 14.5 percent year-on-year (nominal growth rate. The real growth rate was 13.5 percent. The follows are nominal growth rates if there’s no additional explanation). Of the total, the retail sales of consumer goods of industrial enterprises (units) above designated size was 902.3 billion yuan, increased 14.8 percent. From January to October, the total retail sales of consumer goods reached 16,835.6 billion yuan, up by 14.1 percent year-on-year (actual increase was 11.8 percent after deducting price factors). The total retail sales of consumer goods increased 1.34 percent in October, month-on-month.
In terms of different areas, the retail sales of consumer goods in urban areas was 1,644.3 billion yuan in October, up by 14.5 percent, year-on-year; while that in rural areas was 249.0 billion yuan, up by 14.8 percent, year-on-year.
In terms of different consumption patterns, the catering services in October gained 220.7 billion yuan, up by 14.0 percent, year-on-year; the retail sales of goods gained 1,672.7 billion yuan, up by 14.6 percent, year-on-year, of which, the amount of enterprises (units) above designated size was 831.6 billion yuan, up by 15.0 percent, year-on-year.
Annotations:
1. Explanatory Notes
Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.
2.Statistical Coverage
The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.
3. Survey Methods
All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.
4. Month-on-Month Figure Revision
According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods from March 2011 was revised. The revised figures and figures for October are as follows: